Private Coaching is the Secret

Learn the true stories behind the making of some of America’s greatest athletes, and how they beat the odds one grueling training session at a time -- when no camera was on them, and when no one knew their names.

Behind every great athlete is a private coach. Those coaches are the ones who gave those athletes confidence, who pushed them beyond their limits, who corrected their games when they went south, who taught them how to really play, and who believed in them when no one else did. This book belongs to those athletes, to the private coaches who guided them, and to all the rest of us who have our own athletic dreams -- or the desire, intuition, and skills to help others achieve their dreams.

In Reaching Another Level, Jordan Fliegel -- a former professional athlete, longtime private coach, and Founder of CoachUp, America’s leader in private coaching, gives you a behind-the-scenes look into the work of making a modern-day athlete in the ultra-competitive world of sports, from the youth ranks on up through the pros.

(all proceeds go to CoachUp Cares)

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This terrific book will show you the powerful benefits of private coaching, whether you’re a professional athlete, the parent of a young athlete, or someone who just wants to get better at your sport. Plus it contains some fantastically interesting stories about top-notch athletes and how their private coaches or trainers helped them along the way...

- Cam Neely, President of the Boston Bruins, hockey legend, and sports dad

Reaching Another Level is a great book. It’s all about coaching and dedication. I’m a big believer in hard work. You perform well on the field when you work hard off the field, but learning how to work hard, and how to work smart, is key. I am a much better athlete thanks to the coaches that have helped me throughout my career. Personal coaching has been critical to my success, as I’ve always tried to improve in all areas of my game to become a better football player...

- Julian Edelman, New England Patriots Wide Receiver

In Reaching Another Level, Jordan Fliegel has hit a game-winning three-pointer. As an NBA player who has benefited tremendously from private coaching throughout my career, I applaud the way this book will raise awareness among athletes and parents about the incredible benefits of private coaching. Truly, private coaching is the best way for anyone, playing any sport, to reach another level.

- Nerlens Noel, NBA basketball player -- Sixth pick in the 2013 NBA draft

How does an athlete go about continuously improving his or her skills? You improve by playing a lot, by going 100 percent in practice and in the weight room, by playing up against better players and competition. But you also need to work on your weaknesses outside of game settings. Receiving specialized instruction from great coaches is the best possible way to improve. Jordan Fliegel’s book, Reaching Another Level, offers compelling portraits of world-class athletes working with brilliant private coaches to get to the top of their game. It should be required reading for athletes and coaches alike.

- Tommy Amaker, Head Coach, Harvard University Men’s Basketball and former All-American, Duke University

This engaging and highly valuable book makes a compelling case for private coaching. Importantly, it doesn’t shy away from questions and concerns about this model for working with kids. But it’s about more than coaching. It’s about how skills and commitment develop. It’s about how older adults can effectively mentor young people...

- Richard Weissbourd, Sr. Lecturer on Education & Faculty Dir. Human Development/ Psychology, Harvard University

Jordan Fliegel’s lively and helpful book opens a new door for athletes who need or desire individual coaching in order to achieve success in high school, college, or professional athletics -- or perhaps competitiveness at the Y. Reaching Another Level is unlike anything else in print, and ought to be tucked away in every gym bag.

- C. Michael Curtis, Fiction Editor Atlantic Monthly

This book is a must read for parents and young athletes. I found the book not only valuable but enjoyable. It is well written with lots of different, well documented examples. It had me reflecting on our four kids and what a positive difference private coaching made, even if they don’t become decorated athletes.

- Bill Aulet, Director MIT Entrepreneurship

A mentoring coach builds and sustains a child’s self-confidence. The coach becomes, with parents and teachers, a vital member of the team that guides a child’s development in sports and in life. In Reaching Another Level, Jordan Fliegel describes these athlete-coach relationships in engrossing, entertaining stories of how private coaching helped make all the difference in the development of great athletes.

- Adele Pressman, assistant clinical professor of psychiatry at Harvard Medical School

Fighters are widely considered to be the most well tuned athletes in the world. It’s not just because of the physical demands of the training but because the attention to detail of a true boxing trainer and how this level of one on one attention takes an athlete to the elite level. Private coaching builds confidence, accelerates the learning curve, & most importantly keeps things fun & fresh which increases retention. Jordan clearly explains how this approach can deliver the same caliber of results to anyone in any sport. A must read for parents, athletes, and coaches.

- George Foreman Jr. , Professional Boxer

About Reaching Another Level

In the pages of Reaching Another Level, we tell the stories of some of the world’s greatest athletes.  The book covers their rise to stardom, and how the special athlete-coach relationship was crucial to that rise.  Here are a few of the athletes' stories we tell, and an excerpt from their chapters.

The Value of Private Coaching

A Parent’s Perspective - by Cam Neely

I have to begin by saying I used to have reservations about private coaching for kids. I thought parents were getting too competitive about their kids’ participation in sports, and that’s a direction I thought youth sports shouldn’t take. But my perspective has changed. Now, being a parent myself, I see that enlisting the help of a private coach isn’t about making your kids better than other kids. I know there are some parents who dream about seeing...

An Unorthodox Approach

Dirk Nowitzki and Coach Geschwindner

“Unorthodox” is the term that keeps cropping up when people describe the practice drills that Coach Holger Geschwindner keeps inventing – and continually refining – to hone Dirk Nowitzki’s already razor-sharp basketball skills. Even Dirk himself first found the drills “a little weird, you know, all this jumping up and down stuff, the deep lunges, the deep squats; I don’t think a lot of people teach that.” Plus, what kind of coach mixes ferocious ball-handling drills...

Rescue and Redemption

Mike Tyson and Coach Cus D’Amato

Imagine being Cus D’Amato in the late 1980s – already 76 years old, your health starting to fail, your energy diminished, your glory years of training and managing champion fighters such as Floyd Patterson and Jose Torres behind you. You and your wife are living quietly up in Catskill, New York, far from the fast-paced, gritty excitements of New York City. Yes, you still have a gym, and you’re still taking fighters under your wing and coaching them, with assistance from a few...

Triumphing Over Adversity

Pitcher Jose Fernandez and Coach Orlando Chinea

Jose Fernandez’s epic journey to Florida -- and major-league baseball -- began in a modest house in small-town Cuba, where he used to share a room with his beloved grandmother and collect sticks to use as bats, with stones for balls. That journey culminated in a dream-come-true starring role as the youngest major-league pitcher in baseball. But making that trip required courage, tenacity, and a certain amount of luck avoiding sharks, both piscine and human...

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What People are Saying

Reaching Another Level has received rave reviews, check them out:

Nerlens Noel

NBA basketball player -- Sixth pick in the 2013 NBA draft
"In Reaching Another Level, Jordan Fliegel has hit a game-winning three-pointer. As an NBA player who has benefited tremendously from private coaching throughout my career, I applaud the way this book will raise awareness among athletes and parents about the incredible benefits of private coaching. Truly, private coaching is the best way for anyone, playing any sport, to reach another level."

Julian Edelman

New England Patriots Wide Receiver
"Reaching Another Level is a great book. It’s all about coaching and dedication. I’m a big believer in hard work. You perform well on the field when you work hard off the field, but learning how to work hard, and how to work smart, is key. I am a much better athlete thanks to the coaches who have helped me throughout my career. Personal coaching has been critical to my success, as I’ve always tried to improve in all areas of my game to become a better football player."

Cam Neely

President of the Boston Bruins, hockey legend, and sports dad
"This terrific book will show you the powerful benefits of private coaching, whether you’re a professional athlete, the parent of a young athlete, or someone who just wants to get better at your sport. Plus it contains some fantastically interesting stories about top-notch athletes and how their private coaches or trainers helped them along the way."

Tommy Amaker

Head Coach, Harvard University Men’s Basketball and former outstanding All-American player
"Reaching Another Level offers compelling portraits of world-class athletes working with brilliant private coaches to get to the top of their game. It should be required reading for athletes and coaches alike."

George Foreman III

Professional Boxer and Owner of ”The Club: By George Foreman III”
"Fighters are widely considered to be the most well tuned athletes in the world. That’s only partly because of the physical demands of the training, it’s also because a true boxing trainer provides a level of detailed, one-on-one attention that takes an athlete to the elite level. Private coaching builds confidence, accelerates the learning curve, & most importantly keeps things fun & fresh, which increases retention. Jordan clearly explains how this approach can deliver the same caliber of results to anyone in any sport. A must read for parents, athletes, and coaches."

About The Author

Jordan is the Founder of CoachUp, the nation’s leading private coaching company.  Reaching Another Level tells his story, and takes the reader deeper into the world of sports private coaching.

Jordan Fliegel

An expert on the topic of athlete development and sports coaching, Jordan has lectured and sat on panels across the country, and his company has been featured over 100 times in popular outlets such as the Wall Street Journal, the LA Times, CNN, ABC, and USA Today.

As a former professional basketball player and longtime private coach, Jordan credits his experience training with a private coach for not only his athletic achievements at the collegiate and professional level, but for much of his academic and professional success off the court.

Today, his company, CoachUp, is at the forefront of innovation in athlete development in America. With over 12,000 coaches across the country, conducting hundreds of training sessions every day, CoachUp is making it easy and affordable to work with a great coach.

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